Feature Launch Alert

The Product Team Feature Launch Alert workflow template is designed to support product teams in efficiently rolling out new features. By automating feature launch announcements, gathering initial feedback, and aligning cross-functional teams, this workflow ensures that all departments are informed and can contribute to a successful launch. This process enables quick action on early feedback, optimizes team coordination, and strengthens overall product impact.

Key Steps:

1. Configure the Trigger Settings:
   • When This Event Happens: Select “Activity logged in DailyBot" to trigger the workflow when the feature is deployed to production, ensuring launch communication is timely and synchronized.
   • Customization Tips: Set up the trigger to initiate upon completion of deployment or a successful code merge to production to automatically alert teams as the feature goes live.
2. Link Workflow to Launch Announcement & Feedback Collection:
   • Generate a Summary of the Update: Use “Generate content with AI” to summarize initial feedback, highlighting common themes, positive feedback, and potential issues. Send this summary to the product team’s designated channel for review.
   • Announce Feature Launch: Use “Send a chat message” to announce the new feature launch in relevant team channels (e.g., product, marketing, and support). Include a brief description of the feature, intended impact, and links to documentation or demo videos.
3. Additional Settings for Enhanced Workflow:
   • Follow-Up on Feature Performance: Schedule “Send the consolidated report of a Check-in” to provide a follow-up summary one or two weeks post-launch. This report can include user adoption metrics, support queries, and additional feedback for product team insights.
   • Prompt Teams for Key Performance Metrics: Use “Sends the user a reminder to fill out their report” to request any specific performance data or metrics from marketing or support teams to assess the feature's impact and identify areas for improvement.

Best Practices & Tips:

• Align Teams with a Pre-Launch Briefing: Prior to launch, give a heads-up to marketing, support, and customer success teams to ensure they’re prepared to handle inquiries and promote the new feature effectively.
• Utilize AI Summaries for Faster Insights: Summarizing feedback with AI allows the product team to identify trends quickly, ensuring any necessary adjustments can be made early in the rollout.
• Schedule a Post-Launch Review: Set up a brief check-in with the cross-functional teams one week post-launch to discuss initial feedback, adoption metrics, and overall user sentiment.
• Highlight Key Metrics for Continued Monitoring: Establish which performance indicators (e.g., usage rates, support requests) are most critical to track during the feature’s first few weeks to ensure continuous improvement.

With the Product Team Feature Launch Alert workflow, feature rollouts become more organized, collaborative, and data-driven. This workflow empowers cross-functional teams to contribute effectively to the launch, helping to deliver a smoother user experience and achieve a successful feature introduction.